Unlocking Investment Opps for All: Collab Case Study

Product

Unlocking Investment Opportunities for All: The Success Story of Collab's Investment Platform

Gareth Vereb

Senior Project Manager

At a time when financial inclusivity is being unlocked through democratized investment opportunities, Collab real estate stands out as a pioneer.

Committed to the principle that broader investment access benefits all, Collab aims to revolutionize the real estate investment sector. Just over one year ago, the firm introduced a groundbreaking platform dedicated to offering unprecedented investment access in student housing, an asset class known for stability and exceptionally strong historical performance, and previously inaccessible to the average investor.

The Visionary Journey

The objective was ambitions: Design and build a scalable investment platform that empowers retail investors of all financial backgrounds to access premium real estate in student housing. Leveraging its expertise in FinTech product development, Qian Wang, CEO of an international real estate asset management firm, partnered with Scalio to turn a bold vision into a tangible reality.

Through strategic product strategy, meticulous design, methodical consumer insights, and cutting-edge development expertise in fractional share investing, Scalio transformed this vision into a best-in-class investment platform that allows investors to invest as little as $20, opening doors to monthly dividends from student housing assets managed by one of the world’s leading real estate firms.

A Year of Impressive Performance

Collab's investment platform has shown remarkable performance across several key metrics:

User Engagement: Achieved exponential growth in user volume, escalating from 0 to over 8,000 qualified investors
Sign-Up Rate: Currently averaging over 1,500 new sign-ups per month, indicating strong and growing market interest.
Investment Milestone: Facilitated investments totaling $1.375 million, demonstrating significant user trust and platform efficacy.
Asset Management: Overseeing an impressive Assets Under Management (AUM) growth of over $12 million in the first year, now exceeding $60 million AUM, reflecting robust financial health and user confidence in the platform.
Capital Raised: $912 average investment per investor, with impressive $366k average capital raised per real estate asset
Established highly efficient development and QA cycles, enabling weekly production releases
First-of-its-kind: real estate platform with real-time data feeds and an integrated property investment/operations ecosystem
Gold Winner at the Titan Real Estate Awards 2023

The Path to Success

A key to Collab's success was a comprehensive market analysis and competitive research, forming a robust product strategy for a scalable MVP.

This included identifying market opportunities, defining a unique value proposition, and optimizing features, pricing, and distribution channels.

Scalio's design team further enhanced the platform through rigorous usability testing, achieving a 90% conversion and completion rate, ensuring a high return on advertisement spend.

The platform's architecture, built on a combination of industry-leading technologies and third-party integrations, ensures scalability, security, and compliance with regulatory standards. Customer engagement tools and analytics optimize conversation within the user funnel, boost investor transaction activity, lift retention, and maximize user lifetime value (LTV).

Discovering the Future of Investment Opportunities

The partnership between Collab and Scalio has not only democratized access to student housing investments, but has also set a new benchmark for the real estate investment industry. The platform's success story is a testament to the power of innovative product development and user experience focus.

We invite readers to delve deeper into this transformative journey by reading the detailed case study. Discover how Collab, along with Scalio's expertise in investment platforms, is paving the way for a future where investment opportunities are accessible to all, fostering financial inclusivity and stability.

This is more than just a success story; it's a blueprint for other visionary leaders in the alternative investment space.

Read the full Project Case Study here.

About Scalio

Scalio is a global digital product agency driving digital success in over 30 industries. Through expert engineering, strategy, and design, we build and scale platforms and digital experiences for global brands.

Learn more about our expertise in your industry.