Introduction:

If there’s one thing we know, it’s platforms. We’ve been doing it for about 12 years now, so we’d like to share a bit about what we’ve learned about how platforms drive success in business. What are some of the specific business results you can expect? How will a platform help your business internally while still allowing you to be customer-obsessed? What should you be looking for when choosing a platform provider?

When clients come to us for platforms, they’re looking for one thing - to drive business growth. A platform is an investment, and there are steadfast ways that platforms generate ROI in almost every case.

While platforms can benefit businesses of all types, we have to recognize that not all platforms are created equal. The needs of an enterprise company can differ significantly from those of a photographer or a small business owner. So in this blog, we’ll focus on the high-level aspects that offer benefits to all businesses when working with platforms.

On top of that, platforms provide a lot of benefits, but here, we’ll zoom in on three - let’s dive into how platforms can lead to more scalability and expansion opportunities, enhanced customer experience, and how they expand your market reach.

One of the critical features of a modern platform is its ability to not only drive but accommodate business growth. When selecting a platform provider, building your website, and marketing your services, it's crucial to ensure that your platform can support your future growth. Modern platforms provide the flexibility required to meet increasing demands and seize new opportunities. They offer the necessary tools and infrastructure to scale your operations and quickly deploy new products or services, enabling you to stay ahead of the competition.

Not planning ahead for success is a common mistake. For instance, let's consider a real estate investment platform. In a short span of time, you may attract a large number of investors due to favorable market conditions. If your platform only allows for a limited number of properties, you might face a challenging decision: limit your business growth or work with another platform. You’ll want to add more properties to keep raising capital, but if your platform can’t accommodate your growth, due to technical limitations for example, you might be forced to look for an alternative. Plan ahead, and plan for what happens if you’re successful.

Similarly, photographers and copywriters experiencing business growth may need to expand their teams and hire additional staff. By utilizing a platform that encompasses all the necessary functions, such as employee management tools, customer relations management, sales, and accounting, they can be prepared when their business grows.

Providing exceptional customer experiences is no longer just a “nice-to-have” in today’s competitive landscape. Your online platform plays a pivotal role in establishing your professionalism and attracting customers. Similar to a well-designed physical storefront that draws in customers, a modern and polished digital platform can make a significant impact on your business.

A platform is the entry point for many users - the “front door” to your business. Customers and clients are more likely to move down the funnel if your platform is visually appealing. They become interested, they interact with the pages, and they explore.

Modern platforms offer a wide range of features that elevate customer satisfaction to new heights. Personalized interactions take center stage, enabling you to engage with customers on an individual level. By creating experiences that resonate with each customer, making them feel valued and understood, you can foster strong customer relationships.

Moreover, platforms empower customers with self-service options, providing them with autonomy and convenience. Customers can access information, make purchases, and find solutions to their inquiries effortlessly. By offering self-service capabilities, you not only enhance the customer experience but also improve operational efficiency.

To succeed, prioritize your customers and deliver an unforgettable digital experience. Modern platforms are designed to help you build strong customer relationships, which, depending on the industry, is likely a must-have to stay competitive. Don't settle for mediocrity when it comes to platforms; create a digital experience that leaves a lasting impression.

The power of scalability and an enhanced customer experience open doors to new markets. In our interconnected world, modern platforms have become the lifeline for ambitious businesses, facilitating the expansion of market reach and a commanding online presence. By leveraging the capabilities of platforms, businesses can unlock new avenues for growth and engage customers across multiple touchpoints.

Imagine an innovative e-learning platform that facilitates a wide range of features and is able to cater to learners of all ages and interests. A small educational institution specializing in language courses decides to partner with this platform to expand its market reach. By joining forces with the e-learning platform, the institution gains access to a vast online community of learners from around the world.

Through the platform's intuitive interface and robust course management system, the institution can seamlessly upload and deliver its language courses to a global audience. The platform provides interactive learning features such as online lessons, quizzes, and discussion forums, enhancing the overall learning experience for students. Additionally, the platform's analytics and reporting tools enable the institution to track student progress, identify areas for improvement, and personalize learning pathways.

In truth, any company that can accommodate a wider market segment will likely want a platform.

An Example from our own experience:

Our client the BaseMint Gang is a great of example of why modern pursuits call for modern solutions. For their project to succeed, they were going to need, at least, a unique customer experience and global reach.

The project relied heavily on having a highly engaged community. In order to do this, the BaseMint Gang web-based platform had a number of features including games, short episodes, evolving character profiles, digital collectibles, and other community-driven events to get the community excited and involved.

In just two months, the following for BaseMint Gang skyrocketed - over 30k followers on Twitter and a burgeoning discord channel where enthusiasts would actively communicate and contribute to the direction of the project itself. BaseMint Gang earned $230,000 in revenue in their first four days.

Conclusion

Modern platforms have emerged as strategic tools that empower businesses to achieve sustainable growth and success. By streamlining operations, enhancing customer experiences, facilitating collaboration, expanding market reach, and fostering innovation, these platforms offer a comprehensive suite of capabilities to drive business growth. As companies navigate the evolving business landscape, embracing the right platform aligned with their goals and future aspirations becomes crucial. By harnessing the power of modern platforms, businesses can unlock their full potential and thrive in today's competitive environment.